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Available for select projects — 2026

JuanSanchez.

Creative Director & AI-Enthusiast. I direct AI-driven films, characters and commercials — where sharp art direction meets generative craft.

Character Design · AI Film
Creative Direction · Branding

Frankfurt am MainES · DE · EN
Character DesignAI FilmCreature DesignStoryboardingArt DirectionCommercialsAI WorkflowsBrandingCharacter DesignAI FilmCreature DesignStoryboardingArt DirectionCommercialsAI WorkflowsBranding

Selected Work

(8)
012025

Fabio

Digital Human · Cinematic Study · Continuity

Fabio — key art

Creative Direction · Character Continuity

A photoreal digital character developed for continuity across cinematic frames — subway, apartment, bathroom and street. Built from a reference turnaround so the same face, wardrobe and lighting language hold up shot to shot.

Character reference sheet — Fabio
Character reference sheet — Fabio
Cinematic frame — apartment
Cinematic frame — apartment
Cinematic frame — bathroom
Cinematic frame — bathroom
Cinematic frame — subway
Cinematic frame — subway
Environment study — old town
Environment study — old town
022025

The Storybook

Children’s Book · Illustration · Character Design

The Storybook — key art

Art Direction · Character Design · Illustration

A warm, painterly children’s book following two red-haired siblings through golden-hour adventures by the lake. Each lead was developed from a full character sheet — expressions, turnarounds and profiles — to keep them on-model across every hand-illustrated spread.

Character sheet — the girl
Character sheet — the girl
Character sheet — the boy
Character sheet — the boy
Spread — reading by lamplight
Spread — reading by lamplight
Spread — fishing at sunset
Spread — fishing at sunset
032025

Ballet

Editorial · Art Direction · Print

Ballet — key art

Art Direction · Editorial Design · Image-Making

A balletcore editorial and printed portfolio booklet built on a soft rose palette and airy negative space. Powder-burst movement studies and ethereal detail shots are paired with a minimal, quietly luxurious layout system — chaptered as Полёт, Гармония, Сила and Мечта.

Booklet spreads — chapter system
Booklet spreads — chapter system
Cover & art direction
Cover & art direction
Movement study — grand jeté
Movement study — grand jeté
Detail — pointe in powder
Detail — pointe in powder
Detail — hands in tulle
Detail — hands in tulle
042025

Linda

Fashion Editorial · Art Direction · Publication

Linda — key art

Art Direction · Photography Direction · Layout

A warm, cinematic fashion editorial shot in the desert around a vintage sedan, carried through to a printed magazine. A consistent golden-hour grade and character continuity — from wide landscape to freckled close-up — hold the story together across cover and spreads.

Magazine — cover & spreads
Magazine — cover & spreads
Backlit sunset frame
Backlit sunset frame
Editorial — leaning pose
Editorial — leaning pose
Full-length reference
Full-length reference
Beauty close-up
Beauty close-up
052025

Coastal Character

Menswear Editorial · Art Direction · Publication

Coastal Character — key art

Creative Direction · Styling · Editorial Design

A cinematic menswear story — tailored black against a vintage muscle car on a golden-hour coastal highway — carried into a printed magazine titled "The Unseen". Wide landscape frames, intimate through-the-glass portraits and cropped styling details build a moody narrative, laid out with a confident black, white and yellow editorial system.

Magazine — "The Unseen" spreads
Magazine — "The Unseen" spreads
Hero portrait — cliffside
Hero portrait — cliffside
Frame — through the glass
Frame — through the glass
Detail — stepping out
Detail — stepping out
Styling detail — tailoring & chrome
Styling detail — tailoring & chrome
062025

AI Ranger

Commercial Spot · Character Design · AI Film

Creative Direction · Character Design · AI Production

A fully AI-produced commercial spot: an armored hero, the AI Ranger, cracks open an ice-cold Diet Coke before facing down a city-sized creature. From character turnaround and storyboards to a green-screen physics study of the can, every frame was directed and generated end to end.

Character turnaround — AI Ranger
Character turnaround — AI Ranger
Spot storyboard — 9 beats
Spot storyboard — 9 beats
Green-screen can physics study
Green-screen can physics study
Key frame — the pause that refreshes
Key frame — the pause that refreshes
072025

Medusa

Illustrated World · Character Design · Motion

Concept · Character Design · World-Building · Animation

An illustrated graphic-novel world rendered in a stark crimson-and-black palette. A reimagined Medusa — wild serpentine curls, flowing Grecian drape — is developed from a full turnaround sheet, dropped into ruined gothic environments, and brought to life in a short animated reveal.

Character turnaround — Medusa
Character turnaround — Medusa
Character-in-world key art
Character-in-world key art
Environment — gothic skyline
Environment — gothic skyline
Environment — ruined street
Environment — ruined street
082025

The Monster

Creature Design · Concept · Key Art

The Monster — key art

Creative Direction · Concept Design

Concept and creature design for a city-scale antagonist built from living bark and nodular wood. Developed as a full character sheet with horn, claw and texture callouts, then dropped into a photoreal key-art frame for scale against a collapsing skyline.

Creature sheet — front, side & rear views
Creature sheet — front, side & rear views

About

Passionate AI enthusiast with solid training in Generative AI, LLMs and cloud platforms. I use AI not just as a tool, but as an integral part of my daily work  from process automation to creative production. My profile combines creative and technical skills: web design, AI-assisted workflows, photography, video and years of experience in branding and visual identity. 

Design & Creation

  • Branding / Visual Identity
  • Adobe Creative Suite
  • Figma / Framer
  • Photography & Video

Artificial Intelligence

  • Prompt Engineering
  • ChatGPT / Claude / Gemini
  • Google Cloud AI
  • Amazon Bedrock

Development

  • Web Development
  • No-Code / Low-Code
  • AI-Assisted Coding
  • Workflow Automation

Experience

  1. 2016 — 2025

    Founder & Managing Director

    ·The Gentlecat Atelier

    Frankfurt am Main & International

    • Founded and led an independent studio for brand identity and premium client services.
    • Developed and implemented visual identities to the highest aesthetic standards.
    • Individually guided artists in their creative and professional development.
  2. 2017 — 2019

    Freelance Graphic Designer

    ·Self-employed

    Germany

    • Created social media content, logos and marketing materials for local businesses.
    • Developed brand-consistent visual concepts using Adobe Creative Suite and Figma.
  3. 2012 — 2016

    International Tattoo Artist & Illustrator

    ·Various Studios

    Norway · France · Spain · Germany

    • Worked in renowned studios with a focus on custom designs and client vision.
    • Delivered illustration and design projects including vector graphics and print media.

Education & Certifications

  • Degree in Graphic Design & Marketing

    Provincial University of Córdoba, Argentina

  • Psychology (incomplete)

    National University of Córdoba, Argentina

  • Generative AI Leader Specialization

    Google Cloud / Coursera · 2026

  • Intro to Generative AI for Software Dev.

    DeepLearning.AI / Coursera · 2025

  • Amazon Bedrock — Getting Started

    AWS Training & Certification · 2025